Submitted March 2026 by Godwin Mayaki

The Distribution Engine MasRefund Has Always Needed

The product is proven. The mission is real. The story has already earned national media. What comes next is a systematic, relentless outbound machine that puts MasRefund in front of the right partners at the right scale, before April 15.

See the Strategy Get On A Call

User Acquisition and Growth Partnership Proposal

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62M+

Hispanic adults in the US. The core addressable market.

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16 weeks

The tax season window. Every week without outbound is gone forever.

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48 hours

From payment and info received to the engine live and running.

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Monthly

Rolling retainer. Leads fed continuously. Cancel anytime.

Situation Analysis

MasRefund has built something genuinely rare.

Three years after launch, this is no longer a startup finding its feet. It is an established, credentialed product with national media presence and a cultural moat no competitor can easily replicate.

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National Media Coverage

Fox Business News interview with Simon. Featured on NBC, ABC 27, and multiple other outlets. The founder story has already earned earned media that money cannot buy.

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Expert Endorsements

Lynnette Khalfani-Cox, NYT bestselling author, and Louis Barajas, renowned financial expert, publicly endorse MasRefund. That is institutional credibility most apps never achieve.

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IRS and BBB Accredited

Officially authorized for IRS e-filing and accredited by the Better Business Bureau. Two of the most trusted signals a tax product can carry for the core user audience.

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Three-City Presence

Primary headquarters in Raleigh, NC. Secondary offices in Nashville, TN and Tampa, FL. A physical footprint in three high-growth Latino population markets.

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Product That Actually Works

100% mobile, fully bilingual English and Spanish, AI-powered. Scan and file in under 5 minutes. Users have filed in under 4 minutes. The product earns its reviews.

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Pricing That Wins

$24.99 single, $49.99 married. No extra fees regardless of W-2 count. Aggressively competitive against H&R Block and TurboTax, and built for people who need the savings most.

The Growth Gap

The missing piece is not the product. It is distribution.

Current acquisition is reactive. It captures demand that already exists but does nothing to create it. The window to fix this is now, before tax season closes.

Without an outbound engine

Masrefund keeps waiting for app store discovery

Keeps relying on earned press to drive downloads

Relies on referral program without automation

No B2B partnership pipeline

No CRM or outbound infrastructure

With Godwin's outbound engine

Employer partnerships reaching thousands of Latino and non Latino workers per deal

Credit union and community bank co-branded arrangements

Nonprofit and community org referral network

Partnership playbook so Simon closes every warm contact with confidence

CRM configured and fed with live leads from day one

Continuous lead sourcing on a simple monthly retainer

Campaign Strategy

One partner deal can deliver thousands of users.

The fastest route to individual MasRefund users is not one-to-one outreach. It is through the institutions those individuals already trust. Godwin sources and contacts decision-makers at scale. When they respond, Simon closes the arrangement using the partnership playbook Godwin provides.

Highest Volume

Employers with Latino Workforces

Construction, food processing, agriculture, hospitality, and logistics companies in Texas, Florida, Nevada, and the Carolinas. Their HR Directors are accountable for employee financial wellness. MasRefund is a natural benefit with zero cost to deploy.

Target: HR Director, VP People, Head of Benefits
Outreach: Cold email sourced via LinkedIn Sales Navigator
Trigger: 100 to 2,000 employees in high-Latino industries
Geography: TX, FL, NV, NC (existing MasRefund markets)

Highest Trust

Credit Unions and Community Banks

Community financial institutions serving Hispanic populations are actively seeking financial wellness tools to add value to their membership. A co-branded MasRefund offering differentiates the institution from larger banks in a way that is seasonal, tangible, and culturally resonant.

Target: CEO, VP Community Programs, Member Services
Outreach: Cold email sourced via LinkedIn Sales Navigator
Trigger: Active community development programs
Geography: Sun Belt states aligned with MasRefund's markets

Most Authentic

Nonprofits and Community Organizations

Latino-serving nonprofits in immigration, legal aid, DACA support, and community development hold trust with MasRefund's users that no advertising budget can replicate. A referral from an organization like this converts at a fundamentally different rate than any paid channel.

Target: Executive Director, Financial Empowerment Lead
Outreach: Cold email sourced via LinkedIn Sales Navigator
Trigger: Active tax season programming or VITA ties
Geography: Nationwide, Texas and Florida priority

The Outbound Architecture

Six layers. One machine. Live in 48 hours.

From receipt of payment and information, every layer is built and running within 48 hours. The system then runs continuously on retainer, feeding fresh leads into the pipeline every month.

ICP and Lead Sourcing

Data-backed profiles across all three partner segments. Godwin continuously pulls verified leads matching the ICP and feeds them into the system throughout the engagement.

ClayLinkedIn SNApollo.io

Email Infrastructure

Domains acquired, DNS configured, mailboxes warmed, sending reputation built before day one. The best copy in the world means nothing in the spam folder.

DMARCSPFWarmup

Messaging Architecture

Cold email sequences built on MasRefund's specific value proposition for each partner segment. Tested, iterated, and optimized for reply rate throughout the retainer.

A/B TestingPersonalization

Outbound Execution

Email sequences running continuously. Responses routed and managed. Interested contacts flagged for Simon to follow up and close using the partnership playbook provided.

Cold EmailReply Management

CRM and Pipeline

Every response, every warm contact, every pass fed into a configured CRM with stages, scoring, and automations. Simon always knows exactly where each prospect stands.

HubSpotScoringAlerts

Analytics and Reporting

Weekly dashboards covering open rate, reply rate, leads sourced, pipeline generated, and cost per warm contact. The system gets smarter every month it runs.

Weekly reportAttribution

How the Engagement Works

Live in 48 hours. Running for as long as you need it.

Setup is fast. The value compounds over time. The engagement runs on a monthly retainer with no long-term lock-in, so MasRefund stays in control.

Setup

48 hrs

Payment and Information Received. Engine Built.

From receipt of payment and the required information, the full outbound engine is configured and live within 48 hours. Email infrastructure, sending domains, ICP definition, first sequences, and CRM pipeline all ready to run.

Month 1

Wks 1 to 4

First Leads Fed. First Replies Arriving.

Godwin pulls the first batch of verified leads across all three partner segments and feeds them into the system. Cold email sequences running to employers, credit unions, and nonprofits. Replies flagged and routed to Simon with the partnership playbook to close.

Month 2

Wks 5 to 8

Optimize and Scale.

A/B test results reviewed and winning sequences scaled. Underperformers cut. Fresh leads continuously sourced and fed into the pipeline. Weekly reports delivered every Monday covering open rate, reply rate, and warm contacts generated.

Month 3+

Ongoing

Continuous Lead Flow. Retainer Renewed Monthly.

The engine keeps running for as long as MasRefund has Godwin engaged. Lead sourcing, sequence management, CRM feeding, and weekly reporting continue on a rolling monthly retainer. Cancel anytime. The system and all assets remain with MasRefund.

Why Godwin Mayaki

Not the only option. The right one.

There is no shortage of marketing agencies. But there is just one Godwin and his processes. Four things make this proposal different.

Live in 48 Hours, Not 4 Weeks

From receipt of payment and the required information, the outbound engine is built and campaigns are running within 48 hours. Tax season does not wait. Every day of delay inside a 16-week revenue window is a day that cannot be recovered. Most vendors spend that time in onboarding calls. Godwin spends it building.

Continuous Lead Flow on Monthly Retainer

This is not a one-time build and goodbye. Godwin continuously pulls leads and feeds them into the system for as long as MasRefund keeps the engagement. The pipeline stays warm, the sequences stay fresh, and the output compounds month over month. Engagement runs on a simple monthly retainer with no long-term lock-in.

You Close the Partnerships. Godwin Arms You.

The outbound engine surfaces the right partner contacts and gets them to the door. What happens next is Simon's game. Godwin provides a structured partnership playbook so that when an employer, credit union, or nonprofit responds, Simon has a clear, professional framework to close the arrangement. The best of both: systematic sourcing and founder-led closing.

Mission Alignment, Not Just a Vendor

Godwin builds outbound systems for founders solving real problems for communities that have been underserved by the mainstream. MasRefund was built because Simon's father, an immigrant, could not afford H&R Block and feared that a tax mistake would cost his family everything. That is not a marketing story. It deserves distribution infrastructure built with the same level of conviction.

Next Step

The engine can be live in 48 hours. The season is already running.

From receipt of payment and the required onboarding information, the full outbound system is built and running within 48 hours. Leads sourced, sequences live, CRM configured. The engagement then runs on a simple monthly retainer for as long as MasRefund needs it.

Book the Discovery Call With Godwin

$20 brainstorm session fee, paid for upfront.